The “Care”program includes a partner network of retail outlets, through which local manufacturers sell their products and provide services with a discount of 3% to 25% for owners < strong> of a social card “Care”.

The practice was implemented by the Ryazan Chamber of Commerce and Industry (hereinafter - the Ryazan CCI) together with the administration of the city of Ryazan.

Within the practice:

A processing center has been created that unites the city’s retail outlets.
A list of privileged categories of citizens participating in the program has been formed, which includes:

- disabled people of I, II and III groups;

- residents of besieged Leningrad;

- disabled and participants of the Second World War;

- widows of participants of the Second World War;

- former prisoners of concentration camps;

- home front workers;

- families with children with disabilities;

- families having many children;

- children of the repressed;

- citizens over 80 years old;

- labor veterans;

- participants in the liquidation of the accident at the Chernobyl nuclear power plant and their widows;

- widows of those who died in local wars;

- citizens receiving social pensions for old age or for loss of breadwinner;

- veterans of local conflicts.

Together with public organizations of veterans and pensioners, a constantly updated list of goods and services sold under the program (given in the appendix) was formed (and agreed with the Ministry of Industry and Economic Development of the Ryazan Region). Among them there are:

- food,

- medicines,

- hairdressing services,

- atelier services,

- repair services for household appliances, etc.

Plastic cards “Care” were issued and provided to the population.
Local manufacturers and suppliers of food products were selected, ready to supply food products at prices formed by the Ryazan Chamber of Commerce and Industry based on monitoring data. The notice of the selection of suppliers on a competitive basis is posted on the website of the Ryazan CCI.
A pool of social trading network enterprises has been formed:

- To be included in the program, a trade and/or service enterprise (legal entity or an individual entrepreneur) applies with the initiative to the Ryazan Chamber of Commerce and Industry.

- The CCI checks the enterprise and, if a positive decision is made, connects its cash desks to the processing center.

- The company and suppliers, determined on the basis of a competitive selection, conclude agreements.

- The goods specified in the agreement are included in the “electronic card” of the store on the server of the Ryazan CCI, and the price tags on them are marked in the store.

- Enterprises can also provide holders of the “Care” card with discounts on other goods and services sold or the entire assortment.

- Information about the enterprises participating in the program and the list of goods and services sold at discounted prices is posted on the website www.ryazancci.ru and in the booklet of the “Care” program, which is distributed in the stores of the social network.

Representatives of public organizations of pensioners and veterans control the assortment and quality of food supplied under the social program “Care”, as well as the availability of discounts.

The practice was implemented taking into account the experience of the “Veteran” program operating in the city of Khimki, Moscow region. After a successful launch in Ryazan, the practice was scaled to the entire region, and also replicated in the city of Dzerzhinsk, Nizhny Novgorod region.

“Care” social program

Practice discussion