Corporate volunteering in Russia. From Practice to Standards

Corporate volunteering is  organized volunteering of employees in favor of third parties with the support of the employer. In Russia, documents on training, organization, accounting of corporate volunteering practices either are missing or are insufficiently developed, the practice of regular work on the organization of volunteer projects in the regions is poorly spread.

Corporate volunteering contributes to:

• the development of soft skills among the company’s employees;

• interaction with the local community and other stakeholder groups on mutually beneficial terms;

• strengthening the brand and forming a positive public opinion about the company;

• low-budget advertising in the local community.

Methodological recommendations in the manual Corporate Volunteering in Russia. From Practice to Standards reveal the basic concepts, principles, forms and mechanisms for the implementation of corporate volunteering.

Step-by-step Описание of the implementation.

Stage 1. Volunteer Maturity — determining the level of the company readiness

for volunteering and implementation of preparatory measures.

Stage 2. Choosing the Path — communicating with the management and employees of the company, aimed at forming a unified approach to corporate volunteering, defining its mission and global goals.

Stage 3. Partnership — establishing partnerships with stakeholders for the implementation of a corporate volunteering program.

Stage 4. Planning — the joint preparation of a software platform and

volunteer activities.

Stage 5. First Trials — the transition to practice and the launch of a volunteer movement in the company.

Stage 6. 5 Keys— implementing a corporate volunteering management system.

Stage 7. Recognition of Contribution — monitoring the achievements of the corporate volunteering program.