100 schools of Dagestan, cost-cutting the repair

How we engaged investors in public-private partnerships:

• Regional resolution on the project implementation was adopted. It established maximum republican funding at 2 million rubles per school and minimum investor participation at 15%.
• Project launch required 47 million rubles of private investments.
•  100 schools' official website was rolled out.
•  A number of municipal projects won the competitive selection for republican funding. Then the list of all the top projects was published.
• The details on each school’s condition, as well as photographs and estimated repair cost were published on the site
• Project’s PR campaign included:

—  producing and distributing 100 schools’ promo video;

— creating and publishing interactive map of schools on the website;

—  ensuring TV and media coverage;

— sharing the school students' videos appealing to potential investors via social media.

• Face-to-face meetings with potential investors were organized in collaboration with local authorities and representatives, namely:

— Dagestan President;

— Dagestan deputies of Russian State Duma;

— Deputies of the People’s Assembly of Dagestan;

— The clergy, public organizations, and Dagestan representatives in other regions;

— Local authorities.

• The ways how investors were to contribute were established and included funding, contributing materials, and rendering works or services.
• The funds were ensured to reach the winning schools.
• Repair works started.